More Prepared was started by two moms who saw the need for quality emergency kits at their preschool children's schools. Living in southern California meant that they were required to send an emergency kit back to school with their student each fall. When they weren't readily available at their local stores, the idea was born to provide them for busy parents. Hurricane Katrina made landfall two weeks after the website launched, and the business grew from there.

Mina Arnao is the co-founder and Chief Executive Officer overseeing all aspects of sales, finance, and marketing, as well as strategic development and collaborative partnerships. She plays a key role in acquiring contracts with federal and state government agencies as well as corporations to meet their emergency preparedness needs.

Cindy Owings is the co-founder and Vice President of Operations managing the day-to-day running of the customer service and production teams.